Ask our staff anything about our shop or products, or leave your feedback.
For undergraduate courses in services marketing. As economies across the world continue to transition toward services, skills in marketing and managing services have never been ...
Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful ...
Marketing 3e brings marketing fundamentals in line with new marketing realities.
The third edition is designed to show students how organisations can create, deliver and ...
Best-selling and market-leading text Request a digital sample - for educators Principles of Marketing introduces marketing through the lens of creating value for customers.
With engaging ...
Media Strategies maps the complex and disruptive media environment for the communication professional and provides the tools and methods to work effectively within it.
Increasingly ...
Marketing, 4th Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow ...
This pack contains 1 copy of Principles of Marketing 7th edition and an access card to MyLab Marketing with eText.
This product displayed is the ...
This product displayed is the 7th Edition. We have a new edition available. Click here for further details. Please note that you should always check ...
Learn your Principles of Marketing Course YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter ...
Although marketing-related expenses are a significant portion of most organizations' budgets, it is often frustrating for those with budget oversight to get a clear picture ...
Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting ...
Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with ...
Marketing: A Practical Approach 7th Edition by Peter Rix has a successful, award-winning pedigree. For twenty years it has stood out from the pack, providing ...
Marketing Management is the leading marketing management text around the world due to its content and organisation consistently reflecting changes in marketing theory and practice ...
