Cover art for Principles of Marketing
Published
Pearson Education, October 2020
ISBN
9781488626203
Format
Softcover, 600 pages
Dimensions
27.5cm × 21.7cm × 2.3cm

Principles of Marketing 8th edition by

Not in stock
Fast $7.95 flat-rate shipping!
Only pay $7.95 per order within Australia, including end-to-end parcel tracking.
100% encrypted and secure
We adhere to industry best practice and never store credit card details.
Talk to real people
Contact us seven days a week – our staff are here to help.

Best-selling and market-leading text Request a digital sample - for educators Principles of Marketing introduces marketing through the lens of creating value for customers.

With engaging real-world examples and information, Principles of Marketing shows students how customer value - creating it and capturing it - drives every effective marketing strategy.

The 8th Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies to build customer engagement, brand, community and sales, as well as wider coverage of cases and examples from an Australian perspective.

Samples Download the detailed table of contents >

Preview sample pages from Principles of Marketing, 8th Edition >

Related books

  • Principles of Marketing 6th edition by
    call for availability
  • Principles of Marketing + MyLab Marketing with eText 7th edition by

    This pack contains 1 copy of Principles of Marketing 7th edition and an access card to MyLab Marketing with eText.

    This product displayed is the ...

    call for availability
  • Principles of Marketing 7th edition by

    This product displayed is the 7th Edition. We have a new edition available. Click here for further details. Please note that you should always check ...

    call for availability
  • Marketing 3e 3rd edition by , , &

    Marketing 3e brings marketing fundamentals in line with new marketing realities.

    The third edition is designed to show students how organisations can create, deliver and ...

    1 in stock - ships Mon 04th!
  • Marketing Management: 1st Australian Edition by , &

    Marketing Management is the leading marketing management text around the world due to its content and organisation consistently reflecting changes in marketing theory and practice ...

    call for availability
  • Marketing: 9th Australian Edition 9th edition by
    call for availability