Cover art for Marketing ISE 2025 Evergreen Release
Published
Mcgraw-Hill Book Co, August 2025
ISBN
9781265110024
Format
Softcover

Marketing ISE 2025 Evergreen Release 2025 by &

Not in stock
Fast $7.95 flat-rate shipping!
Only pay $7.95 per order within Australia, including end-to-end parcel tracking.
100% encrypted and secure
We adhere to industry best practice and never store credit card details.
Talk to real people
Contact us seven days a week – our staff are here to help.

Engagement. Leadership. Innovation. This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported by an extensive instructor resources package. The 2025 release has been completely updated to include discussions of the impact of artificial intelligence on the many functions of the marketing discipline.

Examples related to customer experience management, personalization of marketing campaigns, interpretation of salesforce feedback, creation of personas, and integration of AI across all marketing activities are included. Stay updated with the Kerin & Hartley Marketing blog for real time marketing issues and discussion questions: https://kerinmarketing.com.

Related books

  • Marketing Management: 1st Australian Edition by , &

    Marketing Management is the leading marketing management text around the world due to its content and organisation consistently reflecting changes in marketing theory and practice ...

    call for availability
  • Marketing: 9th Australian Edition 9th edition by
    call for availability
  • Principles of Marketing 6th edition by
    call for availability
  • BASIC MARKETING 19th edition by

    Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with ...

    call for availability
  • Foundations of Marketing by

    Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting ...

    call for availability
  • Marketing: (Aus) 2E + Istudy Version 1 2nd edition by

    Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than ...

    call for availability