Cover art for Media Strategies
Published
Routledge, July 2018
ISBN
9781760295196
Format
Softcover, 342 pages
Dimensions
17.6cm × 23cm

Media Strategies Managing content, platforms and relationships

Not in stock
Fast $7.95 flat-rate shipping!
Only pay $7.95 per order within Australia, including end-to-end parcel tracking.
100% encrypted and secure
We adhere to industry best practice and never store credit card details.
Talk to real people
Contact us seven days a week – our staff are here to help.

Media Strategies maps the complex and disruptive media environment for the communication professional and provides the tools and methods to work effectively within it.

Increasingly, communication professionals need to be accomplished content managers, capable of employing an arsenal of multi-media tactics across different platforms. This book presents new and innovative approaches to media relations, brand journalism and content management, providing practitioners with the tools to creatively develop, share and deliver strategic media assets and ideas that cut through the cluttered digital environment. The authors also demonstrate that personal and traditional skills are as important as ever, including the ability to tell stories, create memorable media pitches, write and lay-out media materials, and develop credibility and trust in relationships.

Media Strategies sets a new agenda for anyone seeking to build a career as a professional communicator. It includes examples from around the world, from corporate, political, government, not-for-profit and activist communication and public relations practice.

'The game has changed. Communications professionals should look to this as their guide when navigating a swiftly changing media landscape.' Ross Healy, Brand Social Media Specialist

'Media Strategies cuts through the hype to show how you can build your skills and excel as a communicator in both traditional media and the disruptive digital media platforms.' Elissa Trezia, Financial Technology PR Executive, Indonesia

'An excellent guide to the complex media landscape.' Catherine Archer, Academic Chair, Strategic Communication, Murdoch University

Related books