Cover art for Digital Marketing
Published
Mcgraw-Hill Book Co, July 2024
ISBN
9781264449354
Format
Softcover, 480 pages

Digital Marketing ISE 2024 Evergreen Release 2024 by

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Digital Marketing is targeted primarily at undergraduate courses in Digital Marketing. It may also be used in certificate and graduate programs. It is grounded in marketing theory and concepts and adopts a strategic and analytical approach with global examples. The material can be used in any teaching format: in-class, online, and hybrid. Not only does it reference some of the latest digital marketing tools, it also emphasizes current marketing trends and shows how these may be applied.

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