PublishedWiley, December 2017 |
ISBN9780730363248 |
FormatSoftcover, 616 pages |
Dimensions2.8cm × 2.2cm × 0.2cm |
Marketing, 4th Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow and understand. This new edition uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. New to this edition is a whole new chapter on Data and Analytics.