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Engagement. Leadership. Innovation. This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported by an extensive instructor ...
Digital Marketing is targeted primarily at undergraduate courses in Digital Marketing. It may also be used in certificate and graduate programs. It is grounded in ...
Fully updated and revised in its fifth edition, Event Studies remains the most comprehensive book devoted to developing knowledge and theory about event management and ...
For undergraduate courses in services marketing. As economies across the world continue to transition toward services, skills in marketing and managing services have never been ...
Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today's world deal ...
Engagement. Leadership. Innovation. This market-leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported by an extensive instructor resources ...
Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful ...
Marketing 3e brings marketing fundamentals in line with new marketing realities.
The third edition is designed to show students how organisations can create, deliver and ...
Best-selling and market-leading text Request a digital sample - for educators Principles of Marketing introduces marketing through the lens of creating value for customers.
With engaging ...
Media Strategies maps the complex and disruptive media environment for the communication professional and provides the tools and methods to work effectively within it.
Increasingly ...
Marketing, 4th Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow ...
This pack contains 1 copy of Principles of Marketing 7th edition and an access card to MyLab Marketing with eText.
This product displayed is the ...
This product displayed is the 7th Edition. We have a new edition available. Click here for further details. Please note that you should always check ...
Learn your Principles of Marketing Course YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter ...
Although marketing-related expenses are a significant portion of most organizations' budgets, it is often frustrating for those with budget oversight to get a clear picture ...
