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Business to Brand: Moving from Transaction to Transformation is the definitive guide for all small business owners who want to create a brand - not just ...
Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller's powerful Storybrand Framework and they are making ...
Discover the Powerful Force Behind What We Buy, What We Do, and Who We Want to Be
We all try to influence others in our ...
From Marcus Collins, strategist to Apple, Nike and Beyonce, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.
'Compelling ...
Most businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making products and services similar to one ...
You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full ...
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller ...
The most important brands in the world make us feel something They do that because they have something they want to change. And as customers ...
Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.Richly illustrated and easy to ...
Part design experiment, part critical theory, part how-to manual, What Is Post-Branding? offers a creative counter to branding's neoliberal orthodoxy
Brands aren't just ...
An irreverent and wide-ranging treatise on building and maintaining a standout brand in business or in life, from the marketing mastermind behind countless iconic booze ...
Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, Loaf
A healthy blast of brutally honest common sense. - Rory Sutherland, Vice ...
Capture their attention, and keep it. Learn how to stand out in a crowded and distracted world.
With the rise of digital media, you'd ...
Brands are all around us, more entwined with our lives than ever before. They have the power to shape not just what we buy, but ...
Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most ...
