Cover art for The Brand Book
Published
Laurence King, February 2023
ISBN
9781529420173
Format
Softcover, 232 pages
Dimensions
19.8cm × 14.4cm × 2.4cm

The Brand Book An insider's guide to brand building for businesses and organizations by

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Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, Loaf

A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK

This needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide

The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.

*A number one bestseller in branding and logo design

  • November 2022

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