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A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.
From Seth Godin, one of the world's most ...
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.
Over the past quarter century, Seth ...
Bigger Results with Less Marketing
You keep being told to do more marketing-more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny ...
It's time to put the 'marketing' back into email marketing.
Adopting a holistic approach to email marketing will help you break through barriers, serve ...
Big brands are the gods of today's world, and the algorithm is their gospel. What makes the cult marketing vortex so attractive to otherwise ...
Master the art of networking on your own terms
Tailored for those who prefer thoughtful, meaningful connections over small talk, this book transforms the often-dreaded ...
The rapid evolution of AI presents marketers with unparalleled opportunities, but innovation inevitably invites scrutiny. To stay ahead, marketers must ensure their use of AI ...
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows ...
This book is a concise guide to all aspects of modern marketing. It is designed for new marketers wanting to build their understanding quickly and ...
For undergraduate and graduate courses in marketing management The gold standard for today's marketing management student
The world of marketing is changing every day ...
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally ...
The authors apply the full spectrum of marketing principles to an industry that has long resisted them - the performing arts. Drawing on a wide variety ...
Unleashing AI: Harnessing Artificial Intelligence for Business Success is a comprehensive guide for business leaders, professionals, and entrepreneurs looking to understand and leverage the transformative ...
In a world where content is everywhere, consumer attention is a valuable commodity. Every marketer, creator, and communication professional is vying to get eyes on ...
Learn to launch, grow, and scale your membership business with Stu McLaren, founder of Membership.io and host of the Marketing Your Business podcast.
What ...
