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An essential guide to thinking strategically in a complex, ever-changing world.
From Seth Godin, one of the world's most influential business thinkers and bestselling ...
Bigger Results with Less Marketing
You keep being told to do more marketing-more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny ...
Stay ahead in the marketing game by harnessing the power of artificial intelligence
Marketing with AI For Dummies is your introduction to the revolution that ...
Explore the cutting-edge of marketing new products and services from leading businesses in Asia
In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and ...
How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention ...
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.
Over the past quarter century, Seth ...
In a world where content is everywhere, consumer attention is a valuable commodity. Every marketer, creator, and communication professional is vying to get eyes on ...
How to match the right marketing approach to your product, by legendary business thinker Seth Godin.
The shiny new marketing technique isn't necessarily the ...
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally ...
The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of ...
Unlock the Power of Data: Transform Your Marketing Strategies with Data Science
In the digital age, understanding the symbiosis between marketing and data science is ...
In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models ...
Discover how to build trust-and boost revenue-by embracing social causes the right way
Our society is at a crossroads. It is no longer enough to ...
In an ever-changing digital world, marketeers might feel like they are constantly chasing an evolution they can't keep up with. And rightly so. Tesla ...
