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Mon9am – 5:30pm
Tue9am – 5:30pm
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Sun12pm – 4pm

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08 9321 5755
88 William St, Perth WA
Mon 9am–5:30pm open today 9am–5:30pm
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  • neuroAI: Winning the Minds of Consumers with Neuroscience Powered GenAI by A. K. Pradeep, Anirudh Acharya & Rajat Chakravarty

    It is the most powerful revolution of this century.

    Neuroscience-powered GenAi enables massive impact on everything from medicine to marketing, entertainment to education, flavors to ...

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  • Buyer Personas, Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business by Jim Kraus

    A fresh look into understanding your prospective customer's buying decisions to influence them and win more business

    Building on the groundbreaking success of the ...

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  • Customer Communities: Engage and Retain Customers to Build the Future of Your Business by Nick Mehta & Robin Van Lieshout

    Make community building your ultimate business growth strategy

    In Customer Communities: Engage and Retain Customers to Build the Future of Your Business, Nick Mehta and ...

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  • Decoded: The Science Behind Why We Buy 2nd edition by Phil Barden

    A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization

    If you understand why people buy, you ...

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  • Storytelling for Business: The art and science of creating connection in the digital age by Rob Wozny

    "Nothing connects people to engage emotionally with your business better than a well-told story - your story."

    From mega-large corporations to tiny start-ups, every.... single.... business ...

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  • User Experience Design: A Practical Playbook to Fuel Business Growth by Satyam Kantamneni

    Igniting business growth through UX

    In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing ...

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  • User Tested: How the World's Top Companies Use Human Insightto Create Great Experiences by Janelle Estes & Andy MacMillan

    An insightful discussion and practical guide on how to put customers back into the center of your business model

    With so many digital experiences touching ...

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  • The Sea We Swim In: How Stories Work in a Data-Driven World by Frank Rose

    In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts ...

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  • Friction Reward Be your customer's first choice by Richard Hammond

    This business book is great for leaders, middle managers and entrepreneurs interested in the following categories;Small BusinessEntrepreneurshipMarketingStrategyBrandingCustomer ExperienceMake it easy for customers to choose ...

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  • Reinventing Retail: The new rules that drive sales and grow profits by Ian Shepherd

    Reinventing Retail sets out the new rules of the industry and will help you devise a strategy to survive and thrive. All around us traditional ...

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  • The Choice Factory: 25 behavioural biases that influence what webuy by Richard Shotton

    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn.

    By ...

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  • Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are by Zoe Fraade-Blanar & Aaron M. Glazer

    Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. Today's fans go well beyond geeks - they're equally ...

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  • Captivology: The Science of Capturing People's Attention by Ben Parr

    Why are we captivated by sites like Facebook and Instagram, but couldn't care less about MySpace Why do some musicians grow as popular as ...

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  • Inside the Mind of the Shopper: The Science of Retailing by Herb Sorensen

    What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind ...

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  • Behavioral Marketing: Delivering Personalized Experiences at Scale by Dave Walters

    Grow revenue by leveraging behavioral marketing during your next campaign

    Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create ...

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Boffins Books is a treasured specialist bookseller in the heart of Perth's CBD. We're open 7 days a week and deliver for a flat rate, Australia-wide. Boffins has been in business since 1989.

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