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Best-selling and market-leading text Request a digital sample - for educators Principles of Marketing introduces marketing through the lens of creating value for customers.
With engaging ...
This pack contains 1 copy of Principles of Marketing 7th edition and an access card to MyLab Marketing with eText.
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This product displayed is the 7th Edition. We have a new edition available. Click here for further details. Please note that you should always check ...
Marketing 3e brings marketing fundamentals in line with new marketing realities.
The third edition is designed to show students how organisations can create, deliver and ...
Marketing Management is the leading marketing management text around the world due to its content and organisation consistently reflecting changes in marketing theory and practice ...