Cover art for Marketing Management International Student Edition
Published
Mcgraw-Hill Book Co, February 2018
ISBN
9781260084993
Format
Softcover, 928 pages
Dimensions
26.9cm × 20.3cm × 1.6cm

Marketing Management International Student Edition 3rd edition by &

Not in stock
Fast $7.95 flat-rate shipping!
Only pay $7.95 per order within Australia, including end-to-end parcel tracking.
100% encrypted and secure
We adhere to industry best practice and never store credit card details.
Talk to real people
Contact us seven days a week – our staff are here to help.

Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent marketing management the way it is actually practiced in successful organizations today.Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organization and its customers, clients, and partners has changed at the same level.

Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management in really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the filed. Marketing Management 3e is designed to fulfill this need.

Related books

  • Marketing 3e 3rd edition by , , &

    Marketing 3e brings marketing fundamentals in line with new marketing realities.

    The third edition is designed to show students how organisations can create, deliver and ...

    1 in stock - ships Fri 22nd!
  • Marketing: 9th Australian Edition 9th edition by
    call for availability
  • Principles of Marketing 6th edition by
    call for availability
  • BASIC MARKETING 19th edition by

    Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with ...

    call for availability
  • Marketing Management: 1st Australian Edition by , &

    Marketing Management is the leading marketing management text around the world due to its content and organisation consistently reflecting changes in marketing theory and practice ...

    call for availability
  • Foundations of Marketing by

    Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting ...

    call for availability