Cover art for Marketing
Published
Mcgraw-Hill Book Co, August 2010
ISBN
9780070287006
Format
Softcover, 576 pages
Dimensions
26.1cm × 21cm × 2.4cm

Marketing A Practical Approach 7th edition 7th edition by

Not in stock
Fast $7.95 flat-rate shipping!
Only pay $7.95 per order within Australia, including end-to-end parcel tracking.
100% encrypted and secure
We adhere to industry best practice and never store credit card details.
Talk to real people
Contact us seven days a week – our staff are here to help.

Marketing: A Practical Approach 7th Edition by Peter Rix has a successful, award-winning pedigree. For twenty years it has stood out from the pack, providing VET teachers and students with a comprehensive, no-nonsense approach to the principles of modern marketing.

Peter Rix's unique combination of expertise and experience in the worlds of both VET and marketing result in a truly outstanding text. The seventh edition builds on the strengths of its previous editions and examines the key trends that are changing the way marketers practise their craft.

Related books

  • Marketing 3e 3rd edition by , , &

    Marketing 3e brings marketing fundamentals in line with new marketing realities.

    The third edition is designed to show students how organisations can create, deliver and ...

    1 in stock - ships Fri 22nd!
  • Marketing: 9th Australian Edition 9th edition by
    call for availability
  • Principles of Marketing 6th edition by
    call for availability
  • BASIC MARKETING 19th edition by

    Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with ...

    call for availability
  • Marketing Management: 1st Australian Edition by , &

    Marketing Management is the leading marketing management text around the world due to its content and organisation consistently reflecting changes in marketing theory and practice ...

    call for availability
  • Foundations of Marketing by

    Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting ...

    call for availability