Cover art for Marketing
Published
Mcgraw-Hill Book Co, August 2010
ISBN
9780070287006
Format
Softcover, 576 pages
Dimensions
26.1cm × 21cm × 2.4cm

Marketing A Practical Approach 7th edition 7th edition by

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Marketing: A Practical Approach 7th Edition by Peter Rix has a successful, award-winning pedigree. For twenty years it has stood out from the pack, providing VET teachers and students with a comprehensive, no-nonsense approach to the principles of modern marketing.

Peter Rix's unique combination of expertise and experience in the worlds of both VET and marketing result in a truly outstanding text. The seventh edition builds on the strengths of its previous editions and examines the key trends that are changing the way marketers practise their craft.

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