The Business Book Club presented by CCI and Boffins Books is an event series dedicated to bringing talented authors and their books to the WA business community.
Join us for a light breakfast and the opportunity to meet exceptionally talented authors and leaders as they give insights and information that can be applied to your own workplace.
Mike Edmonds co-founded Meerkats, a brand leadership company built around the principles of consumer truth and organisational purpose. It has been named Campaign Agency of the Year and has won awards around the world. Mike Edmonds will be discussing his new book truth.growth.repeat. - A Business Manual for Generation Why.
Purpose is the new black in business, but it’s already being dangerously misunderstood by company owners the world over. It’s not about brand image, it’s about truth. The authentic motive that drives your desire to deliver a win-win for you and your customer.
This book is a plain English guide to surfacing your true purpose as a business owner and implementing it for a life of personal fulfilment and financial success (yes, you can have both). The generation why on the cover refers to the growing number of business owners of all ages and backgrounds who are rejecting the self-serving nature of conventional corporate behaviour and creating a new kind of capitalism based on authenticity and pride, not duplicity and greed.
If that sounds like you then truth.growth.repeat. is your user manual.
Mike Edmonds is the Chairman and Co-founder of Meerkats Creative Business Solutions. Mike and his co-founder Ronnie describe their company’s job as liberating the commercial value of authentic human motivation by helping organisations find their True Purpose. He began writing as a way of condensing the philosophies, tools and methods offered to his clients and turning them into a do-it-yourself manual that any business owner could access anywhere in the world.
