Cover art for No Finish Line
Published
Actual Source, February 2023
ISBN
9798987264805
Format
Softcover, 192 pages
Dimensions
21cm × 13.5cm

No Finish Line

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Through exploratory, multilevel conversations encompassing both design and critical inputs to it - like sport research, technology and manufacturing - this research project celebrates 50 years of game-changing design and innovation in the service of athletes and sport.

With a foreword by Nike's Chief Design Officer and speculative fictions by Geoff Manaugh, the book features essays by Sam Grawe (author, "Nike: Better is Temporary") describing five major shifts design may undergo in the coming decades as it evolves from product to platform, performance to promise, elite to everyone, sustainable to symbiotic, and static to sensorial. With the intent to invite and inspire the next generation to join Nike in taking action to create a better world, "No Finish Line" is designed by Zak Group with custom illustrations by Braulio Amado.

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