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PublishedMajor Street Publishing, June 2025 |
ISBN9781923186316 |
FormatSoftcover, 192 pages |
For many of us, the arrival of Artificial Intelligence (AI) has opened a floodgate of emotions nervousness, excitement and fear. But the strongest emotion of all? Overwhelm.
With so many tools flooding the market, there s immense pressure to adopt AI or risk falling behind. But how do we embrace AI without losing our sense of humanity? This book offers a refreshing and practical guide for non-techy leaders looking to navigate AI and lead their teams with confidence. Written by experienced marketer and copywriter, Leanne Shelton, this easy-to-read book cuts through the AI jargon typically spoken by IT geeks and gurus and explains everything in a clear, relatable and down-to-earth way.
This fascinating book:
Provides a roadmap to confidently embrace AI
Shows leaders how they can take charge of AI without needing a deep technical background
Explores the ethical implications of AI, such as data privacy and maintaining trust with clients and customers
Shows how to train AI like a new employee to reflect a business s voice, values and client needs
Explains how to use AI effectively through well-crafted prompts or project briefs
Looks at human creativity and how to leverage AI to free up time for strategy and innovation
Through personal insights, real-life stories, and actionable tips, you ll learn how to utilise AI to enhance your team s creativity and productivity - without sacrificing the human touch.
