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PublishedSona Books, July 2025 |
ISBN9781917259118 |
FormatHardcover, 144 pages |
Dimensions27cm × 21cm |
Discover the history of the iconic swoosh. This remarkable journey unveils the evolution
of a brand that has not only transformed the sports industry but has also shaped popular
culture across the globe.
Founded in 1964 by Bill Bowerman and Phil Knight as "Blue Ribbon Sports," Nike grew
from selling running shoes out of the back of a car to becoming a global icon. From the
creation of the revolutionary "waffle sole" shoe to the launch of the Air Jordan line, Nike
catapulted into international prominence.
This beautifully illustrated book brings to life the defining moments of Nike's history,
particularly the brand's breakthrough signing of Michael Jordan in 1984, which set the
stage for Nike's dominance in athlete partnership. The development of Nike's powerful
slogan, "Just Do It," along with sponsorship deals with icons like Tiger Woods, Serena
Williams, and Cristiano Ronaldo also stand out as pivotal moments that established
Nike's supremacy in the sports world. Additionally, this book delves into Nike's innovative
technologies, such as Flyknit and Air Max, which have redefined performance and fashion.
What better way to learn about Nike's history than through this visually rich celebration of a
global powerhouse in sportswear, blending history, culture, and sport in one.
