PublishedLid Publishing, February 2020 |
ISBN9781912555604 |
FormatSoftcover, 224 pages |
Dimensions21.6cm × 13.8cm |
The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from 'out of towners' who conduct their business online. Consumers are thrilled with this change and empowered with information; no longer requiring a salesperson to start the buying process.
So how does a local business compete in a world that has gone digital? The Business of Getting Business will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed. Furthermore, it provides an implementation guide that runs through the specific technologies and the steps required to be productive with a digital marketing solution to build a better future. AUTHOR: Joe Manausa is the CEO of Joe Manausa Real Estate, a growing real estate brokerage listed among the Forbes Inc. 5000. After observing industry giants move to a digital-first marketing approach, Joe made the transition within his own company, which resulted in over $10 million of revenue from the business's website. Joe is from the US, and lives in Tallahassee, Florida. SELLING POINTS: . The small business owner's go-to guide for how to embrace the digital age . This book provides an easy step-by-step guide on how to adapt digital marketing to your business needs . Provides real-world case studies with specific real estate industry examples . Written for small to medium business owners and entrepreneurs . Written by a successful small business owner and CEO who has successfully undergone the transformation
