Cover art for Click
Published
Torva, April 2025
ISBN
9781911709879
Format
Softcover, 240 pages
Dimensions
21.3cm × 14cm × 2cm

Click How to Make What People Want

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Due April 15, 2025.
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The follow-up to global smash hit Sprint, presenting a proven system for starting ambitious projects and finding the 'click' of product-market fit.

'The new playbook for building the future. A concise, actionable masterclass on design and strategy.' Reid Hoffman, co-founder of LinkedIn

Ever had a good idea but didn't know how to begin? The New York Times bestselling authors of Sprint reveal the smart way to start ambitious projects.

Every big project - whether it's technology, sneakers or a neighbourhood cafe - requires a big investment to get going. Unfortunately, most of them flop. Too many teams waste time, money and opportunity because they follow the wrong strategy and lose sight of what really matters- Do people want what you're making?

As designers and investors, Jake Knapp and John Zeratsky have helped hundreds of teams bring new products and services into the world. Click is their proven system for starting projects the right way, to make better decisions and move swiftly towards a solution that clicks with customers.

Building on their bestselling book Sprint, this step-by-step playbook is filled with stories from Nike, Microsoft, Google, Slack and the frontiers of AI research, and reveals essential lessons for-

defining the basics of a project

differentiating it from the competition

choosing the best approach

and proving your strategy

Compressing six months of strategy development into just two days, Click will help any team start successful new projects, quickly.

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