PublishedLid Publishing, October 2020 |
ISBN9781911671046 |
FormatSoftcover, 232 pages |
Dimensions21.6cm × 13.8cm |
How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels? Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood.
Binge Marketing is not another stuffy marketing book, but a refreshing look at modern marketing so you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer or listener. Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner you can build on your own loyal and involved audience. AUTHOR: Carlijn Postma is a Dutch content marketing strategist. As founder of The Post, a leading content marketing agency in the Netherlands, she translated her unique binge marketing methodology into practice. Her efforts for the content marketing profession have not gone unnoticed. Carlijn Postma is a much sought-after speaker on international stages. In 2014, she was ranked 27th in the international list of most influential people in the field of content marketing. And in 2017, she was awarded with the title 'Content Marketing Woman of the Year' in the Netherlands. SELLING POINTS: . How to overcome decreasing attention spans by adapting lessons and techniques from 'binge-worthy' television and Netflix . The author created a unique binge-marketing methodology that she translated into the content agency she founded in the Netherlands, The Post . Addressing the greatest challenge facing marketeers how to hold your audience's attention . Practical, insightful and based on the author's many years of experience as a highly successful content marketing strategist
