Cover art for The Power of Habit
Published
Century, April 2013
ISBN
9781847946249
Format
Softcover, 400 pages
Dimensions
19.7cm × 12.8cm × 2.4cm

The Power of Habit Why We Do What We Do, and How to Change by

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Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. He brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight.

We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, civil-rights hero Martin Luther King, Jr, Procter & Gamble, Target superstores and Rick Warren's Saddleback Church.

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