PublishedCentury, April 2013 |
ISBN9781847946249 |
FormatSoftcover, 400 pages |
Dimensions19.7cm × 12.8cm × 2.4cm |
Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. He brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight.
We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, civil-rights hero Martin Luther King, Jr, Procter & Gamble, Target superstores and Rick Warren's Saddleback Church.