Cover art for Emotion by Design
Published
Century, April 2022
ISBN
9781847943552
Format
Softcover, 304 pages
Dimensions
23.4cm × 15.3cm × 2.2cm

Emotion by Design Creative Leadership Lessons from a Lifetime Inside Nike by

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A revelatory way to unlock the creativity of any team, from Nike's former Chief Marketing Officer

Creativity. It's the rocket-fuel that powers the planet's coolest brand, ensuring that Nike's campaigns connect with the deepest emotions of customers around the world.

Creativity. It's the downfall of countless companies every year - its absence leading to tired ideas, predictable branding, bored customers.

Creativity. It's a skill that can be learnt, just like any other.

Join Greg Hoffman, Nike's former Chief Marketing Officer, as he helps craft the company's iconic campaigns for Ronaldo and Serena, Olympic Games and World Cup finals. Together, his insights offer a revelatory method that will make any brand more creative- emotion by design.

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