Cover art for Generations
Published
Atlantic, October 2021
ISBN
9781838952600
Format
Softcover, 336 pages
Dimensions
23.3cm × 16cm × 2.7cm

Generations How and Why We Change

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Are millennials entitled and lazy? Are baby boomers the most sexually liberal generation? Was generation X the last group to show loyalty to political parties?

In this original and deeply researched book, polling expert and professor of public policy Bobby Duffy explores how when we're born determines our attitudes to money, sex, religion, politics and much else. Informed by exclusive studies from IPSOS, as well as his own research, Duffy reveals that many of our preconceptions are just that: tired stereotypes.

Revealing and informative, Generations provides a new framework for understanding the most divisive issues raging today: from gun control to climate change and Brexit to the surveillance state. Including data from over 40 countries and interviews across generational divides, this big thinking book will transform how you view the world.

'Essential for anyone who truly wants to understand our world.' - Julia Gillard

'Engaging and vital. Anyone trying to understand social change has to distinguish the effects of generations, periods and ages.' - Steven Pinker

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