Cover art for Schmegoogle
Published
Chronicle Books, December 2020
ISBN
9781797207278
Format
Hardcover, 128 pages
Dimensions
17.8cm × 12.7cm

Schmegoogle Yiddish Words for Modern Times

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Schmegoogle: n. : someone so insignificant that if you Google their name, nothing comes up.

Yiddish has long-enriched English language slang. In this fast-changing modern world experienced online and through apps, of foodies, legal weed, and shifting social constructs, our need for the expressive wonders of Yiddish has never been greater. This hilariously useful lexicon of neologisms captures the flavour of life as we live it today, covering subjects including technology, family, dating, anxiety, insults and more. Each of the more than 200 new terms rooted in real Yiddish, accompanied funny use-it-in-a-sentence examples and entertaining etymology. Bothered by that unanswered drift of email piling up (e-chazerai), stuffed by food or worry (gifilted), feeling like the dating app sends in only clowns (a zhlub magnet)? Schmegoogle is here to help.

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