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A trailblazing journey into the brain, showing how perception, thought, and action all depend on 'maps' etched into your gray matter - and how technology can use these maps to read your mind. Your brain is a collection of maps. That is no metaphor: scrawled across your brain's surfaces are actual schematic images of the sights, sounds, and actions that hold the key to your survival.
Scientists first began uncovering these maps over a century ago, but we are only now beginning to unlock their secrets. Our inner cartography distorts and shapes our experience of the world, supporting complex thought, and making technology-enabled mind-reading a reality. The maps in our brain raise important questions about what is real, what is fair, and what is private. They shine a light on our past and our possible futures, and invite us to view ourselves from a startling new perspective.