Cover art for Holistic Email Marketing
Published
Rethink Press, March 2025
ISBN
9781781339084
Format
Softcover, 334 pages
Dimensions
21.6cm × 14cm × 1.8cm

Holistic Email Marketing A practical philosophy to revolutionise your business and delight your customers by

Fast $7.95 flat-rate shipping!
Only pay $7.95 per order within Australia, including end-to-end parcel tracking.
100% encrypted and secure
We adhere to industry best practice and never store credit card details.
Talk to real people
Contact us seven days a week – our staff are here to help.

It's time to put the 'marketing' back into email marketing.

Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company.

Fully updated, this second edition of Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic.

This book will enable you to:

  • Master the principles of holistic email marketing to drive higher engagement and ROI

  • Create persuasive, customer-focused campaigns using behavioural science and psychology

  • Develop email strategies that build lasting, meaningful customer relationships

  • Confidently analyse and refine your campaigns for continuous improvement

  • Stay ahead of trends with actionable insights into AI, automation and personalisation

Related books

  • This is Marketing: You Can't Be Seen Until You Learn To See by

    Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.

    Over the past quarter century, Seth ...

    3 in stock - ships Thu 17th!
  • Earn It: Unconventional Strategies for Brave Marketers by

    In a world where content is everywhere, consumer attention is a valuable commodity. Every marketer, creator, and communication professional is vying to get eyes on ...

    2 in stock - ships Thu 17th!
  • Lean Marketing: More leads. More profit. Less marketing. by

    Bigger Results with Less Marketing

    You keep being told to do more marketing-more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny ...

    2 in stock - ships Thu 17th!
  • The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd by

    To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally ...

    2 in stock - ships Thu 17th!
  • Predictable Profits by

    Learn to launch, grow, and scale your membership business with Stu McLaren, founder of Membership.io and host of the Marketing Your Business podcast.

    What ...

    1 in stock - ships Thu 17th!
  • The Membership Economy (PB) by

    In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models ...

    1 in stock - ships Thu 17th!
  • Earn It: Unconventional Strategies for Brave Marketers by

    In a world where content is everywhere, consumer attention is a valuable commodity. Every marketer, creator, and communication professional is vying to get eyes on ...

    2 in stock - ships Thu 17th!
  • Predictable Profits by

    Learn to launch, grow, and scale your membership business with Stu McLaren, founder of Membership.io and host of the Marketing Your Business podcast.

    What ...

    1 in stock - ships Thu 17th!
  • Hoodwinked: How Marketers Use the Same Tactics as Cults by &

    Big brands are the gods of today's world, and the algorithm is their gospel. What makes the cult marketing vortex so attractive to otherwise ...

    1 in stock - ships Thu 17th!