Cover art for Social Media Observatory
Published
No Starch, March 2026
ISBN
9781718503649
Format
Softcover, 304 pages
Dimensions
23.5cm × 17.8cm

Social Media Observatory

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Due March 3, 2026.
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Learn how to build a panoramic observatory app for monitoring and collecting datasets from major social-media platforms and online communities-no prior programming experience required!

Whether you're a security researcher, a journalist, an activist, or a scholar, this book is an essential blueprint for building your window into online worlds.

Analyzing the billions of social media posts published daily online provides essential data for modern researchers-and this book gives you the tools to build a panoramic view of the digital-community discourse out there waiting to be discovered. Social Media Observatory is an in-depth beginner's guide to coding web applications that monitor commentary on the major platforms in real time, giving you unparalleled insights into the cultural and political conversations of our time, then empowering you to reach your own conclusions.

You'll first set up a working observatory for public channels on the instant messaging app Telegram, then incorporate Instagram and Twitter with help from the Wayback Machine. You'll detect Twitter bots via account birth charts, extract text-embedded URLs for analysis, plot interactive Telegram networks to enumerate media bubbles, and map the structure of a social movement on Instagram. Finally, you'll deploy your observatory to a remote server to collaborate with other investigators. By the end of the book, you'll have a working website that allows team members to log in, request data collection, and perform analysis of collected data, via an intuitive and user-friendly interface.

Along the way, you'll learn to-

Use Python libraries to retrieve Telegram data from a remote API

Analyse the data you've retrieved with PostgreSQL, RabbitMQ, and other tools

Store data in a relational database

Create and securely deploy an interactive dashboard for data collection and analysis in the cloud

Modify your observatory's functionality to suit your needs

Whether you're a security researcher, a journalist, an activist, or a scholar, Social Media Observatory is an essential blueprint for building your window into online worlds.

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