Cover art for Harvard Business Review Sales Management Handbook
Published
Harvard Business Review Press, November 2024
ISBN
9781647826802
Format
Softcover, 368 pages
Dimensions
23.4cm × 15.5cm

Harvard Business Review Sales Management Handbook How to Lead High-Performing Sales Teams

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Sales leadership essentials for an era of rapidly advancing digital technology.

Effective sales management and running an effective sales organisation is the key to revenue generation, customer satisfaction, and business results. Whether you are a sales manager or a sales executive, your role is complex, and it is increasingly challenging to balance today's demands with leading the digital sales transformation that will position your team for future success.

In the HBR Sales Management Handbook, Prabhakant Sinha, Arun Shastri, and Sally Lorimer provide the resources you need to build value for your company, your customers, and your sales teams. The book lays out hundreds of actionable ideas to manage your sales force better and drive digital success in your sales organisation.

With case studies from many industries worldwide, this comprehensive guide explores the fundamentals every sales manager needs to know, complete through today's most challenging issues around digital:

Bringing value to customers while managing the business

Hiring, onboarding, and retaining the best sales talent

Managing sales in the remote, multichannel world

Using AI and analytics to make crucial decisions

Building the next generation of sales information hubs

Navigating sales force change with continuous improvement

Your job is vast and dynamic. The HBR Sales Management Handbook is a collection of comprehensive and forward-looking ideas to help you win by helping your salespeople and customers win.

HBR Handbooks provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, and real-life stories, each comprehensive volume helps you to stand out from the pack whatever your role.

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