Ask our staff anything about our shop or products, or share your feedback.
No extra details available for this item.
Most businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making products and services similar to one ...
This pocket-size version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy ...
From Marcus Collins, strategist to Apple, Nike and Beyonce, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.
'Compelling ...
Customer Romance is a practical, easy to read guide to building your brand and your bottom line by applying the lessons of love to the ...
Most business managers really don't understand 'branding'. They usually think this discipline starts with a new, catchy name and then they become fixated with ...
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his ...
Discover the fascinating evolution of branding with Richard Shear'sAHistory of Brands.
In this comprehensive guide, Shear traces the origins and growth of some of ...
