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BEHAVIORAL SCIENCE LESSONS FROM THE BEST
All marketers aim to learn from the best. But how do you identify the tactics responsible for a company ...
Most businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making products and services similar to one ...
Porsches for soccer moms? Finance bros in Patagonia? Drive-through Starbucks? What happens when your growth strategy creates conflict between customers?
You always want to grow ...
This pocket-size version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy ...
From Marcus Collins, strategist to Apple, Nike and Beyonce, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.
'Compelling ...
Customer Romance is a practical, easy to read guide to building your brand and your bottom line by applying the lessons of love to the ...
Revealing the most effective brand strategy that nobody talks about. What is the secret brand strategy that the likes of Apple and Starbucks have adopted ...
Today's consumers are increasingly looking for brands that resonate with their personal values and do something good for the world. Demand for sustainability has ...
