Cover art for The Ultimate Marketing & PR Book
Published
Teach Yourself, July 2018
ISBN
9781473683976
Format
Softcover, 480 pages
Dimensions
21.4cm × 13.4cm × 3.8cm

The Ultimate Marketing & PR Book Understand Your Customers,Master Digital Marketing, Perfect Public Relations by , &

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If you want to be the best, you have to have the right skillset.

From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success.

Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.

This is your complete course in modern marketing.

ABOUT THE SERIES

ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

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