Cover art for Principles of Marketing
Published
Prentice Hall Australia, September 2008
ISBN
9781442500419
Format
Softcover

Principles of Marketing by

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This new edition retains its authoritative presentation of marketing theory while still maintaining an interesting and engaging writing style. It also offers the reader a rich variety of examples and applications illustrating the major decisions that marketing management faces in its efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace.

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