PublishedHarpercollins, January 2023 |
ISBN9781400242719 |
FormatSoftcover, 240 pages |
Dimensions20.3cm × 15.2cm × 1.2cm |
Capture their attention, and keep it. Learn how to stand out in a crowded and distracted world.
With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just produce content and connect on every social network. To stand out today, you need to start with your brand.
Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by digital strategist and author Nick Westergaard, this book explains how to build brands that resonate both online and off. The book helps you:
Create a brand with meaning
Reinforce it with the right touchpoints
Hone your brand's unique story
Share it through engaging content
Cultivate a sense of community
Craft a coherent experience
Stand out with simplicity and transparency
The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.
