Cover art for The Champion's Creed
Published
Wiley, June 2025
ISBN
9781394331239
Format
Hardcover, 160 pages
Dimensions
22.1cm × 14.7cm × 2cm

The Champion's Creed Transform Your Culture Through the Power of Belief

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Due June 1, 2025.
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Visionary strategies from former NFL star to infuse your company's Culture with purpose and direction

In The Champion's Creed, NFL star and Chief Culture Officer Ben Utecht unveils the blueprint for forging unbeatable teams in any arena. Central to Utecht's methodology is the creation of a "Culture Creed"-a dynamic manifesto that transcends typical mission statements. This powerful tool becomes the compass guiding every decision, action, and interaction within an organization. Readers will learn how to craft and implement their own Culture Creed, infusing their company's Culture with purpose and direction. Drawing from his unique journey from Super Bowl victor to leading corporate strategist, Utecht melds gridiron wisdom with executive acumen, presenting a transformative approach to culture, leadership, and team building that promises to show readers how to:

Synchronize fundamental beliefs with business objectives

Nurture an atmosphere that naturally boosts productivity

Master the "Four L's" of exemplary guidance: Listening, Learning, Language, and Love

Develop a potent "Ethos Declaration" to steer every facet of operations

Whether you're helming a startup or steering a Fortune 500 behemoth, The Champion's Creed not only provides an essential resource for visionaries aiming to leave an indelible mark on their industry but also gives us the secrets to building a legacy of success, inspiring peak performance, and creating an organizational culture that stands the test of time.

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