Cover art for Retail Management, Global Edition
Published
Pearson Education, October 2017
ISBN
9781292214672
Format
Softcover, 594 pages
Dimensions
27.2cm × 21.6cm × 2cm

Retail Management, Global Edition 13th edition by , &

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For courses in Retail Management.

A contemporary text that helps students thrive in today's retailing industry

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today's retailing industry.

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