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PublishedHeadline, August 2025 |
ISBN9781035412556 |
FormatSoftcover, 304 pages |
Dimensions23.4cm × 15.3cm |
'A fascinating exploration of human potential that will change how you think about thinking . . . This book is essential reading for anyone who wants to thrive in an uncertain world' DANIEL H PINK
For decades we have focused on logic as the key component of human intelligence but what if this is wrong? In this ground-breaking new book, Professor Angus Fletcher reveals that our true source of resilience, problem solving, innovation and creativity in fact lie in the emotive, non-logical side of our brain. This 'low-data' region in the brain is the driver that helps us problem solve, anticipate things faster, rebound from failure and experience less anxiety and anger.
But how do we tap into this unlocked resource? In Primal Intelligence, Fletcher shares innovative exercises for training this neglected side of our brains - improving leadership skills, our powers of innovation and our overall resilience. This is a life-changing guide to unlocking the full potential of your brain.
