| Sun | 10am – 5pm |
| Mon | 9am – 5:30pm |
| Tue | 9am – 5:30pm |
| Wed | 9am – 5:30pm |
| Thu | 9am – 5:30pm |
| Fri | 9am – 7pm |
| Sat | 9am – 5pm |
Ask our staff anything about our shop or products, or share your feedback.
PublishedHeadline, November 2025 |
ISBN9781035412556 |
FormatSoftcover, 304 pages |
Dimensions23.2cm × 15.2cm × 2.4cm |
'A fascinating exploration of human potential that will change how you think about thinking . . . Essential reading for anyone who wants to thrive in an uncertain world' DANIEL H PINK
Tap into your hidden intelligence and transform your life
How are some people so much smarter than the rest of us? In 2021, researchers at Ohio State's Project Narrative, renowned for collaborations with NASA, Hollywood and Silicon Valley, announced they had the answer. They named it Primal Intelligence.
Intrigued, U.S. Army Special Operations developed Primal training for its most classified units. The training succeeded. The Operators saw the future faster. They healed quicker from trauma. In life-and-death situations, they chose wiser.
The Army then authorized trials on civilian entrepreneurs, doctors, engineers, managers, salesforces, coaches, teachers, investors and NFL players. Their leadership and innovation improved significantly. They coped better with change and uncertainty. They experienced less anger and anxiety. Finally, the Army provided Primal training to college and K-12 classrooms. It produced substantial effects in students as young as eight.
That revolutionary training is now available for the first time in this book. It is not an optimization hack or a cheat code. Primal Intelligence is a different way of using your brain. It offers a new neuroscientific approach to intuition, imagination, emotion and commonsense.
It is your edge over AI. Your human genius. Your Primal Intelligence.
