Cover art for The Goal
Published
Garland Publishing, November 2017
ISBN
9780815385134
Format
Softcover, 144 pages
Dimensions
25.4cm × 17.8cm

The Goal A Business Graphic Novel

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Alex Rogo is a harried plant manager who has been given 90 days to save his failing factory. If he doesn't improve the plant's performance, corporate headquarters will close it down and hundreds of workers will lose their jobs. It takes a chance meeting with Jonah, a former professor, to help him break out of his conventional thinking and figure out what needs to be done.

As Alex identifies the plant's problems and works with his team to find solutions, the reader gains an understanding of the fundamental concepts behind the Theory of Constraints.

Visual and fun to read, The Goal: A Business Graphic Novel offers an accessible introduction to the Theory of Constraints concepts presented in The Goal, the business novel on which it was based.

The Goal is widely considered to be one of the most influential business books of all time. A bestseller since it was first published in 1984, the business novel has sold over 7 million copies, been translated into 32 languages and is taught in colleges, universities, and business schools around the world. Named to Time magazine's list of the 25 Most Influential Business Management Books, it is frequently cited by executives as a favorite or must-read title.

Recommended by Bill

Bill is one of the founders of Boffins and has been involved in selecting the books we stock since our beginning in 1989. His favourite reading is history, with psychology, current affairs, and business books coming close behind. His hobbies are reading, food, reading, drinking, reading, and sleeping.

Goldratt’s “The Goal” is one of the all-time bestselling business books of all time – over 7 million copies since it was released in 1984 and it still ticks over nicely. I first read it shortly after it was published and loved it. Goldratt’s “theory of constraints” is a process of ongoing improvement that continuously identifies and leverages a system’s constraints in order to achieve it’s goals. Sounds a bit technical? That’s why Goldratt presented his ideas in the form of a novel. It’s a ripping story, in which a very stressed plant manager called Alex Rogo is given 90 days to save his failing factory. If he fails, it will close down and hundreds of workers will lose their jobs. Alex meets former professor Jonah who helps him figure out what needs to be done. And to spice things up, he’s having a few marital problems. So it’s a kind of spiced up business thriller – the race to save the factory, with the background race to keep the marriage on the rails. And you learn some really good principles about running a business. This is a graphic novel version of the book. Garth here at Boffins has just finished it and he says it’s like a business textbook that’s been made interesting and readable.

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