Cover art for The Platinum Rule
Published
Grand Central Publishing, February 1998
ISBN
9780446673433
Format
Softcover, 304 pages

The Platinum Rule Discover the Four Basic Business Personalities by

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In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them". In other words, find out what makes people tick and go from there.

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