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Master the art of networking on your own terms
Tailored for those who prefer thoughtful, meaningful connections over small talk, this book transforms the often-dreaded ...
The rapid evolution of AI presents marketers with unparalleled opportunities, but innovation inevitably invites scrutiny. To stay ahead, marketers must ensure their use of AI ...
This book is a concise guide to all aspects of modern marketing. It is designed for new marketers wanting to build their understanding quickly and ...
Bigger Results with Less Marketing
You keep being told to do more marketing-more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny ...
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally ...
The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding ...
An eye-opening look at the rapidly rising growth of gaming and the companies including Peloton, Burberry, the New York Times, BMW, and Chipotle that are ...
What if your next customer didnt have a pulse, preferences, or patience for poor performance?
In Machine Customers: The Evolution Has Begun, CX Evolutionist, Katja ...
A CEO's account of how "wow" became a strategy-and transformed an industry
"Wow!" was the word on everyone's lips as the first guests ...
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The ability to take the ...
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows ...
